Promotional products, also known as advertising specialties, are items that are branded with a company's name, logo, or message and are given away as a form of advertising. They are used as a marketing strategy to increase brand awareness and promote a company's products or services. They can also be used as a way to thank customers or reward employees. Additionally, they can be used to generate leads and drive sales. Promotional products are a cost-effective way to reach a wide audience and can be used in a variety of settings such as trade shows, events, and direct mail campaigns.